Use keywords at the beginning of the meta description.Think of your audience and reasons that would make them click your page.Write one or two sentences that explain what your page or post is about. As important as SEO title, the meta description determines people’s interest in visiting your site. Meta Description: This is a short description under the title that people see in search engines. Keep the title short, but highlight key points.Keep the title relevant to your body text.The SEO title defaults to your page or post title, but you can edit this title. An appealing title brings traffic to your site. SEO Title: This is the title that people see in search engines such as Google. Use keywords consistently within your content.Do keyword research to find out what people are looking for when studying your topic.Use keywords that are identical to search terms that people might put into the Google search bar.Think of the focus keyword as the topic of your page or post.Pick the main keyword or key phrase that describes your page or post. Here are some key elements when you customize this section:įocus Keyword: Relevant keywords help to boost your Google search ranking. This colored button shows the quality level of your content.Ĭlick “check”, and you will see a section called “WordPress SEO by Yoast”. You will see this SEO function when editing your Carleton CMS site. You can also improve your SEO by checking your focus keywords, title and meta description. This function provides a complete page analysis on how to optimize your page for search engines. In WordPress, there is an SEO function that analyzes your content. Sound daunting? Well, we have good news for you. To get a better ranking, it is important to analyze your web content for SEO. As web content creators, we all aim to make our website rank high in search engines, such as Google.
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